E-bikes · Gig economy· Brand Strategy· Campaign
Messenger bike culture.
Be a champion for the delivery rider.
About the project
Whizz was an e-bike start-up nobody knew. Rather than sell subscriptions, we elevated it into an advocate for the delivery riders it serves.
The situation.
Whizz was an e-bike start-up focused on lower-funnel conversion ads — but nobody knew the brand.
The solution.
Rather than sell subscriptions, we elevated Whizz into an advocate for the delivery rider — personifying the bike-messenger subculture and talking to the free-spirits doing indispensable work in the gig economy. By championing them publicly, the brand rallies everyone they serve.
“Part opportunist, part rebel — all messenger.”
Services
- Brand Strategy
- Messaging & Positioning
- Creative Concepts
- Out-of-Home Advertising
- Paid Search Media
Credits
- Client
- Whizz
- Sector
- E-bikes · Gig economy
- Discipline
- Brand Strategy · Campaign
- Studio
- Meaningful