Food & beverage · QSR· Brand Strategy· Campaign
Commit to the burger.
Commit to the burger.
About the project
A cult Portland burger brand with a devoted following had never advertised — until investors backed a national franchise push and it came to us for its first-ever campaign.
The need.
A local Portland brand with idiosyncratic burgers and a devoted following, Killer Burger had never advertised — until the founders partnered with investors to franchise nationally and came to us for campaign ideas.
The delivery.
We offered five campaign directions to capture the brand and help new franchisees establish it in new markets — built on the idea that every Killer Burger, like every fan, has a distinct personality worth committing to.
“Everyone has a soul burger.”
Services
- Brand Strategy
- Messaging & Positioning
- Creative Concepts
- Out-of-Home Advertising
- Paid Search Media
Credits
- Client
- Killer Burger
- Sector
- Food & beverage · QSR
- Discipline
- Brand Strategy · Campaign
- Studio
- Meaningful