Financial services · Credit unions· Brand Strategy· Campaign
Money Mojo.
Making a credit union act more like a fintech.
About the project
While once a digital pioneer, the finance category had caught up to this credit union. They needed a campaign to make it feel innovative again. We did this by naming the savvy instinct its smartest customers already had.
Overview
Fintech is making traditional banking irrelevant. What if a credit union acted more like a fintech?
The situation.
Alliant was one of the first credit unions to go digital. But after nine years the industry caught up and their innovative star had faded — so they came looking for a campaign that would make them cool again.
The solution.
Research surfaced a segment of consumers who hack the system for the best rates and deals. We built a campaign that named this savvy, hands-on instinct: “Money Mojo.”
“You got Money Mojo!”
Services
- Brand Strategy
- Messaging & Positioning
- Creative Concepts
- Out-of-Home Advertising
- Paid Search Media
Credits
- Client
- Alliant
- Sector
- Financial services · Credit unions
- Discipline
- Brand Strategy · Campaign
- Studio
- Meaningful