Hospitality · Members’ club· Brand Strategy· Consulting
The Creative Process.
Designing the perfect environment for creativity.
About the project
After 25 years, Soho House wanted to be seen as a collaborative workspace, not just a social club. We defined the creative process — and how to design for it.
The cause.
Soho House is where a diverse membership connects, grows and has fun. After 25 years, they wanted to be seen more as a collaborative workspace than just a social club.
The contribution.
We defined the creative process and the “Engineer” persona all creatives share, then mapped interior-design and operational moves that would help each House foster more connection and cross-pollination.
“Define the creative process, then build the room for it.”
Services
- Strategic Development
- Conceptual Thinking
- Recommended Actions
Credits
- Client
- Soho House
- Sector
- Hospitality · Members’ club
- Discipline
- Brand Strategy · Consulting
- Studio
- Meaningful