If branding isn’t informing your tactical efforts, you’ll find yourself in endless retail campaigns that do little more than incrementally affect your monthly metrics.
It doesn’t matter if you’re in finance, healthcare, package goods, manufacturing, tech or non-profit, you need to communicate your brand in a meaningful way.
We exist for founders, CEOs and empowered CMOs.
We believe nothing impacts the bottom line faster and more effectively than insightful and well-executed branding.
While we never impose a set approach, we always practice a tandem of top-down and bottom-up.
Branding and funnel conversion aren’t opposed to each other. The former should inform the latter, because branding plays itself out at the tactical level.
How we work
Strategy
- Brand Audit
- Brand Positioning
- Brand Purpose
- Stakeholder Visioning
- Workshops
- Qualitative Research
Creative
- Messaging / Writing
- Design / Art Direction
- Photography / Film
- Website / Apps
- Interactive / Experiential
- Content
Implementation
- B2C / B2B / Employee Engagement
- Sales Enablement
- Social Media
- Search (SEM / SEO)
- Brand System / Playbook
- Analytics / Reporting
Our process. Built for founders. Informed by experience.
Timeline
Week 1–2
Week 3–4
Week 5–8
Ongoing
Phase
Discovery
Strategy
Articulation
Activation
Nobody knows your business like you do. So we don’t waste your time and money educating ourselves with original research. Instead, we place high value in stakeholder interviews — identifying where your team is slipping into category thinking while listening for gems buried under all the plate spinning.
When the people who do the discovery are the same people who do the strategy and the creative, things move along pretty fast. We consider everything we’ve discovered through an anthropological lens to position your brand in a way that will be most meaningful to your audience.
The seeds of this are already happening in the strategic phase, because positioning is lifeless without an articulation. So the brand voice is crafted to say one thing, and to say it in a memorable way. This voice is both verbal and visual, with design and execution being of paramount importance.
Not only are we fully involved in how your brand hits the market, we stay involved in how it shows up in an ever-changing media landscape. This involvement includes working with influencers, creators, and cultural events.
Week 1–2
Discovery
Nobody knows your business like you do. So we don’t waste your time and money educating ourselves with original research. Instead, we place high value in stakeholder interviews — identifying where your team is slipping into category thinking while listening for gems buried under all the plate spinning.
Week 3–4
Strategy
When the people who do the discovery are the same people who do the strategy and the creative, things move along pretty fast. We consider everything we’ve discovered through an anthropological lens to position your brand in a way that will be most meaningful to your audience.
Week 5–8
Articulation
The seeds of this are already happening in the strategic phase, because positioning is lifeless without an articulation. So the brand voice is crafted to say one thing, and to say it in a memorable way. This voice is both verbal and visual, with design and execution being of paramount importance.
Ongoing
Activation
Not only are we fully involved in how your brand hits the market, we stay involved in how it shows up in an ever-changing media landscape. This involvement includes working with influencers, creators, and cultural events.
Essay
What it means to be meaningful.
“Being meaningful emanates from how your brand dovetails with two things: what’s happening in society and what’s happening in people.”
Read the essay→Brian Kelly
The Be Meaningful Podcast
Lively conversations about brands.
A brand consultation disguised as a podcast, we’ll have an unscripted, unrehearsed discussion dedicated to your brand.
Listen in →