Creative production· Brand Strategy· Identity· Content
The artist’s muse.
From fashion studio to virtual production.
About the project
Evolving from the world’s premier fashion-photography studio into virtual production meant rebranding from fashion to culture — a home for artists and the tools of a new generation of creators.
Artists and their muses.
Thirty years of icons were made under these lights. The next thirty belong to creators working in virtual production — so the brand had to belong to them.
“Tools for the new creators.”
Services
- Brand Strategy
- Positioning
- Identity
- Creative Concepts
- Content
Credits
- Client
- PIER59 Studios
- Sector
- Creative production
- Year
- 2026
- Studio
- Meaningful