An Eastern European approach to dating.
Date without translation.
Kolo asked us to build a dating platform for the 1.4 million Slavic people across North America balancing modern life with their heritage. Right away, we understood that culture has to be more than a filter, it must be the foundation.
Culture isn’t a filter. It’s the foundation.
Online dating wears people down — endless swiping, anxiety, fatigue. Kolo is built for the 1.4 million Slavic people across North America balancing modern life with their heritage. Instead of treating culture as one more filter, we made it the foundation: a place to connect at a deeper level, be yourself, and date without translation.
One team. One roof.
A process that usually needs a string of specialized partners was handled by one team under one roof. We took Kolo from concept through go-to-market — archetype-based matching built for deeper connection in an oversaturated market — guiding naming, identity, positioning, product development, and launch.
“I can be myself, and date without translation.”
Channeling our guerilla marketing self, we hired an amateur street photographer to shoot hundreds of photos over two days of Slavic people on dates. The candid, reportage approach offers a vivid and compelling counterpoint to an online dating world of posing and artifice.
- Brand Strategy & Positioning
- Messaging Framework
- Go-To-Market Strategy
- Product Strategy
- Partnership Activation
- Community Building
- Campaign Development
- Photo & Video Production
- Employer Branding
- Event Activation
- Influencer Marketing
- Paid Media
- Client
- Kolo
- Sector
- Dating & relationship technology
- Discipline
- Brand Strategy · Product · Campaign
- Year
- 2025
- Studio
- Meaningful, New York